Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

How to craft a welcome email series that sells

An effective welcome email series will deepen customer relationships and drive sales.Unfortunately, many brands do not make the most of the opportunity to craft a truly excellent welcome campaign. In […]

[Guide] Advanced content personalization examples for ecommerce

Many stores fail to utilize content personalization to increase conversions.The truth is, while product recommendations are fantastic, they are just part of a comprehensive conversion optimization strategy.This guide breaks down […]

Guide: How to increase customer lifetime value ft. Amazon & Sephora

Do you use customer lifetime value (CLV) to maximize profits?This guide covers not only how to calculate CLV, but also the inherit challenges in adopting it as a KPI for […]

[Guide] Create better email marketing strategies. Examples from Google, HBO+ more.

Email marketing strategies promise to increase repeat purchases.Repeat purchases depend on relationships. And, to create deeper relationships with customers, you need a way to communicate with them.This post explores email […]

Using Customer Data Platforms to Increase Revenue

Customer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data. Customers […]

[Guide] How to use product attributes and taxonomy to multiply profits (examples)

Product attributes are an often overlooked form of conversion optimization. This post dives deep into how eCommerce brands can use product taxonomy to increase profits. We explore examples from Target, […]

How to use micro conversions to increase sales

Micro conversions allow you to measure (and optimize) journeys instead of moments. In today's world of increasing CAC and competition, it is more important than ever to focus on repeat […]

Introducing Multivariate Testing with Live Editor

Barilliance, a leading personalization platform for Retailers, launches full multivariate testing and optimization with a live front end visual editor. Retailers can now create personal experiences for unlimited audiences, without […]

Implementing eCommerce Pricing Strategy: Value Pricing to Increase Profits

The most effective way to increase eCommerce profits is to optimize your pricing strategy.The truth is, personalization and behavioral segmentation can create enormours value for your store. This post outlines how […]

Superior Customer Experience Strategy: Examples from Target, Parachute, and more

Can you improve you onsite customer experience?According to a McKinsey study, "customer experience leaders gain rapid insights to build customer loyalty, make employees happier, achieve revenue gains of 5 to […]