[Guide] Customer retention metrics: Multiply eCommerce profitsTo create a thriving business, you need a handle on retention metrics. This post serves as an overview of retention, and how eCommerce stores can measure their success. Table Of […]Read more
Black Friday 2020 Statistics (including Cart Abandonment & Conversion)This article will break down Black Friday statistics in 2020, including digital conversion rates and cart abandonment. We segment data by country and device go give a full picture on […]Read more
ROMI: Clicks are Not Sales. Why Return on Marketing Investment is the Best...What KPI should you use for Omnichannel Strategies? The truth is, “traditional” KPIs like ROAS (or worse, CPC, CPA, Impressions, etc), fail to provide a true assessment of your omnichannel marketing. […]Read more
iOS Dominates Mobile Conversions and Other 2017 StatsMobile has taken control of traffic. Around the world, mobile has surpassed desktop - and in 2018 shoppers will use their mobile devices more than ever. According to comScore, the average […]Read more
Product Recommendation Effect on Black Friday WeekendBlack Friday weekend is the most important sales weekend for many eCommerce stores. Many invest in technology to help bolster sales. This year, in addition to looking at shopping cart […]Read more
Psychographic SegmentationPersonalization is key to conversion optimization. It is clinically proven that personal interactions matter. The question is, how accurate and relevant can we get our offers. Can we do more […]Read more
Barilliance Nominated for “Best Software Solutions Agency” in Upcoming eAwardsBarilliance recognized by esteemed eAwards for innovative personalization suite Barilliance Solutions received the honor of being nominated for “The Best Software Solutions Agency” in the upcoming eAwards 2016. […]Read more
SmartInsights selects Barilliance as one of the leading 5 technologies in the Personalization...SmartInsignts published today a Free Digital Marketing Tools and Service report that recommends 30 categories of marketing technology. The 30 categories are grouped across the Smart Insights RACE Planning framework for managing digital […]Read more
Black-Friday Cyber Monday Cart Abandonment rates 2015Note: An updated version for Black Friday statistics in 2019 can be found here. An updated version for Cyber Monday statistics in 2019 can be found here. An updated study can be […]Read more
How to Get the Most Out of Your Coupon CampaignsFor online retailers coupons can be a double-edged sword. Used properly they can be a great marketing tool. Used improperly they can be your worst enemy. Download this mini ebook to learn how to maximize […]Read more
